Thesis of BBA-03

                                          Chapter Three: Methodology

MACON

3.1 Research Type

This study we have used number of methods. We have used Qualitative for the reason of under studying of respondent insight and used Quantitative for the reason of evaluate data. We also used descriptive to describe the market situation of Cement. Than we used cross sectional and multi-cross sectional research methods.

3.2 Data Type and Source

We have collected two types of data, Primary data and secondary data. We were going to numerous respondents to collect primary data. Then we collected secondary from internet. We were studying numbers of journal to collect our secondary data.

3.3 Target Population and Sampling Frame

Our target population is which person use cement. As like house owner, masons, engineer, businessmen and some of student they are use cement any reason.

3.4 Sample Size and Sampling Technique

Our sample is 90 people from different profession. We have used Quota sampling under the non-probability technique. Our incidence rate is 98% and completion rate 98% than we find out sampling size 96 people.

3.5 Questionnaire

We have been used different types of question to collect data. We have used open ended question to know the insight of the respondent. To use MCQ know about best question of the respondent. To used likart scale knowing about how much agree respondent about the statement. To use rank order where respondents given rank of the brand.

3.6 Statistical Analysis and Tools:

We are going to use SPSS 16 and Microsoft Excel 2013. To analysis questionnaire got accurate output. We are going to analyses with number of tools like for Cross Tabulation, Frequencies, ANOVA, Correlation, Linear regression and Factor analysis

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