Thesis of BBA-04.1
Chapter 4 : Data Analysis and Findings
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4.1 Frequency
Distributions
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Gender
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|||||
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Frequency
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Percent
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Valid Percent
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Cumulative Percent
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||
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Valid
|
Male
|
85
|
94.4
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94.4
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94.4
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Female
|
5
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5.6
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5.6
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100.0
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Total
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90
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100.0
|
100.0
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Table: 1 According to this
table there have 90 frequencies. Here 94.4 percent respondent is male and 5.6
percent respondent is female.
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Profession
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Frequency
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Percent
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Valid Percent
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Cumulative Percent
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||
|
Valid
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Engineers
|
6
|
6.7
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6.7
|
6.7
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|
Business Man
|
16
|
17.8
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17.8
|
24.4
|
|
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Masons
|
14
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15.6
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15.6
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40.0
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Students
|
4
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4.4
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4.4
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44.4
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Job
|
30
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33.3
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33.3
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77.8
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Housewife
|
1
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1.1
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1.1
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78.9
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Retired
|
19
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21.1
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21.1
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100.0
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|
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Total
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90
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100.0
|
100.0
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Table: 2 We have taken
responses seven different types of professions. From those
professions 33.3 percent respondent is service holder, 21.1 percent respondent
is retired, 17.8 percent respondent is businessman, 15.6% respondent is masons.
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Age
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|||||
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Frequency
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Percent
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Valid Percent
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Cumulative Percent
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||
|
Valid
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18-30years
|
24
|
26.7
|
26.7
|
26.7
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|
31-40years
|
34
|
37.8
|
37.8
|
64.4
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41-50years
|
22
|
24.4
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24.4
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88.9
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over50years
|
10
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11.1
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11.1
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100.0
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Total
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90
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100.0
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100.0
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Table: 3 In this section
there are 37.4% respondent age is (31-40) year’s old, 26% respondent age is
(18-30) years old and 24.4 % respondent is (41-50) year’s.
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Income
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|||||
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Frequency
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Percent
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Valid Percent
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Cumulative Percent
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||
|
Valid
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Less than 20000
|
31
|
34.4
|
34.4
|
34.4
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20000-50000
|
33
|
36.7
|
36.7
|
71.1
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51000-75000
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15
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16.7
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16.7
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87.8
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76000-125000
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10
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11.1
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11.1
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98.9
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126000-200000
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1
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1.1
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1.1
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100.0
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Total
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90
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100.0
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100.0
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Table: 4 According to
this table we can see 36.7 percent respondent income is 20000-50000 thousand
taka, 34.4 percentS respondent income is less than 20000 thousand taka and 16.7
percent respondent income is 51000-75000 taka.
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Purchased_Cement_Ever
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|||||
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Frequency
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Percent
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Valid Percent
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Cumulative Percent
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||
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Valid
|
Yes
|
88
|
97.8
|
97.8
|
97.8
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No
|
2
|
2.2
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2.2
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100.0
|
|
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Total
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90
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100.0
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100.0
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Table: 5 According to
this table 98% respondents have purchased cement over. 2.2 percent respondent
are not purchased cement ever.
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Mostly_Purchased
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|||||
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Frequency
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Percent
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Valid Percent
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Cumulative Percent
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||
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Valid
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Bashundara
|
6
|
6.7
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6.7
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6.7
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Shah
|
17
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18.9
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18.9
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25.6
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Crown
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10
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11.1
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11.1
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36.7
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Holcim
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7
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7.8
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7.8
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44.4
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Lafarge Surma
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4
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4.4
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4.4
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48.9
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Fresh
|
10
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11.1
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11.1
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60.0
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Tiger
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5
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5.6
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5.6
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65.6
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Akij
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6
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6.7
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6.7
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72.2
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Others
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25
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27.8
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27.8
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100.0
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Total
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90
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100.0
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100.0
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Table: 6
According to this table
mostly purchased cement brand is Shah Cement 18.9% and then 11.1% people mostly
purchased cement brand are Crown and Fresh. 27.8 percent people purchased
others cement.
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Who_Suggested
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Frequency
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Percent
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Valid Percent
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Cumulative Percent
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||
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Valid
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Masons
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30
|
33.3
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33.3
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33.3
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Engineers
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17
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18.9
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18.9
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52.2
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Relatives
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13
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14.4
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14.4
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66.7
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Family Member
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6
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6.7
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6.7
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73.3
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Retailers
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4
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4.4
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4.4
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77.8
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No-One
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16
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17.8
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17.8
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95.6
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Real Estate Company
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4
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4.4
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4.4
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100.0
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Total
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90
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100.0
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100.0
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Table: 7 In this table
we see that people took suggestion mostly 33.3 % from masons and 18.9% people
suggested by engineer then 14.4% people suggested by relatives. 17.8 percent
people purchased cement no one suggests there.
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Suggest_Others
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Frequency
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Percent
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Valid Percent
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Cumulative Percent
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||
|
Valid
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Yes
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62
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68.9
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68.9
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68.9
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No
|
28
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31.1
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31.1
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100.0
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Total
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90
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100.0
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100.0
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Table: 8 According to
this table 68.9 percent respondent are Suggest other and 31.1% respondent are
don’t suggest others
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Which_Cement_Suggest_Others
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Frequency
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Percent
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Valid Percent
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Cumulative Percent
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Valid
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Bashundara
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6
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6.7
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6.7
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6.7
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Shah
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14
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15.6
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15.6
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22.2
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Crown
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4
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4.4
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4.4
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26.7
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Holcim
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7
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7.8
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7.8
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34.4
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Lafarge Surma
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4
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4.4
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4.4
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38.9
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Fresh
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6
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6.7
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6.7
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45.6
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Tiger
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3
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3.3
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3.3
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48.9
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Akij
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6
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6.7
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6.7
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55.6
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Others
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40
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44.4
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44.4
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100.0
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Total
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90
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100.0
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100.0
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Table: 9In this table
15.6% respondent are suggested Shah Cement and 7.8% are suggested Holcim
cement. 6.7% respondent suggest Bashundara and Akij cement. 4.4% suggest
Lafarge Surma cement.
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Prefer_Country_Of_Origin
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Frequency
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Percent
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Valid Percent
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Cumulative Percent
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||
|
Valid
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Bangladesh
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77
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85.6
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85.6
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85.6
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Germany
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5
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5.6
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5.6
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91.1
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Others
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7
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7.8
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7.8
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98.9
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5
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1
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1.1
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1.1
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100.0
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Total
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90
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100.0
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100.0
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Table: 10
In this stage we see
about 86 percent people choose Bangladeshi cement then 7.8 percent people
choose Bangladeshi and foreign cement.
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Factor_1
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|||||
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Frequency
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Percent
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Valid Percent
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Cumulative Percent
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||
|
Valid
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Family Member
|
10
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11.1
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11.1
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11.1
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Peers
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2
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2.2
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2.2
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13.3
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TV Ads
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9
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10.0
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10.0
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23.3
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Point Of sales
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1
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1.1
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1.1
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24.4
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Engineers
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19
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21.1
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21.1
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45.6
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Masons
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33
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36.7
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36.7
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82.2
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Real Estate Companies
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4
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4.4
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4.4
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86.7
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Retailers
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12
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13.3
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13.3
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100.0
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Total
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90
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100.0
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100.0
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Table: 11 In this table
we found that 36.7% respondents were heard information from masons about cement
brand. 21.1% respondent heard from engineers, 13.3% heard from retailer and
11.1% respondent heard information from family members.
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Standard_Price_Range
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|||||
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Frequency
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Percent
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Valid Percent
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Cumulative Percent
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Valid
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300-350
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20
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22.2
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22.2
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22.2
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351-400
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36
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40.0
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40.0
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62.2
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401-450
|
29
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32.2
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32.2
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94.4
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451-500
|
5
|
5.6
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5.6
|
100.0
|
|
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Total
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90
|
100.0
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100.0
|
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Table: 12
According to this table
40% people think that cement standard price should be 351-400 taka then 32.2 %
people think that cement standard should 401-450 taka. 22.2% people are think
that cement standard price is 300-350
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Factor_2
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|||||
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Frequency
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Percent
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Valid Percent
|
Cumulative Percent
|
||
|
Valid
|
Family members
|
14
|
15.6
|
15.6
|
15.6
|
|
peers
|
8
|
8.9
|
8.9
|
24.4
|
|
|
TV Ads
|
23
|
25.6
|
25.6
|
50.0
|
|
|
Point Of Sales
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3
|
3.3
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3.3
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53.3
|
|
|
Engineers
|
14
|
15.6
|
15.6
|
68.9
|
|
|
Masons
|
16
|
17.8
|
17.8
|
86.7
|
|
|
Real Estate Companies
|
3
|
3.3
|
3.3
|
90.0
|
|
|
Retailers
|
9
|
10.0
|
10.0
|
100.0
|
|
|
Total
|
90
|
100.0
|
100.0
|
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Table: 13
According to this table
we found that 25.6% respondents were heard information from TV Ads about cement
brand.
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Most_Preferred_Cement
|
|||||
|
Frequency
|
Percent
|
Valid Percent
|
Cumulative Percent
|
||
|
Valid
|
Bashundara
|
6
|
6.7
|
6.7
|
6.7
|
|
Shah
|
17
|
18.9
|
18.9
|
25.6
|
|
|
Crown
|
10
|
11.1
|
11.1
|
36.7
|
|
|
Holcim
|
7
|
7.8
|
7.8
|
44.4
|
|
|
Lafarge Surma
|
4
|
4.4
|
4.4
|
48.9
|
|
|
Fresh
|
10
|
11.1
|
11.1
|
60.0
|
|
|
Tiger
|
5
|
5.6
|
5.6
|
65.6
|
|
|
Akij
|
6
|
6.7
|
6.7
|
72.2
|
|
|
Others
|
25
|
27.8
|
27.8
|
100.0
|
|
|
Total
|
90
|
100.0
|
100.0
|
||
Table: 14
In this table we can see
that maximum people mostly preferred difference type of cement. About 19%
people preferred shah cement and 11.1% people preferred crown and fresh cement.
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Factor_3
|
|||||
|
Frequency
|
Percent
|
Valid Percent
|
Cumulative Percent
|
||
|
Valid
|
Family Members
|
12
|
13.3
|
13.3
|
13.3
|
|
Peers
|
6
|
6.7
|
6.7
|
20.0
|
|
|
TV Ads
|
32
|
35.6
|
35.6
|
55.6
|
|
|
Point Of Sales
|
6
|
6.7
|
6.7
|
62.2
|
|
|
Engineers
|
3
|
3.3
|
3.3
|
65.6
|
|
|
Masons
|
13
|
14.4
|
14.4
|
80.0
|
|
|
Real Estate Companies
|
6
|
6.7
|
6.7
|
86.7
|
|
|
Retailers
|
11
|
12.2
|
12.2
|
98.9
|
|
|
others
|
1
|
1.1
|
1.1
|
100.0
|
|
|
Total
|
90
|
100.0
|
100.0
|
||
Table: 15
According to this table
we found that (Factor-3) 35.6% respondents were heard information from TV Ads
about cement brand.
|
Criteria_1
|
|||||
|
Frequency
|
Percent
|
Valid Percent
|
Cumulative Percent
|
||
|
Valid
|
Price
|
12
|
13.3
|
13.3
|
13.3
|
|
Country Of origin
|
1
|
1.1
|
1.1
|
14.4
|
|
|
Durability
|
4
|
4.4
|
4.4
|
18.9
|
|
|
Quality
|
60
|
66.7
|
66.7
|
85.6
|
|
|
Avilability
|
1
|
1.1
|
1.1
|
86.7
|
|
|
Brand Name
|
4
|
4.4
|
4.4
|
91.1
|
|
|
Gypsum
|
2
|
2.2
|
2.2
|
93.3
|
|
|
Fly-Ash Free
|
4
|
4.4
|
4.4
|
97.8
|
|
|
Thickness
|
2
|
2.2
|
2.2
|
100.0
|
|
|
Total
|
90
|
100.0
|
100.0
|
||
Table: 16
In this table we see
about 67 % people think that cement should purchase on the basis quality and
13.3 % people think that purchase Cement on the basis of price. 4.4% people
purchased cement basis of brand name.
|
Criteria_2
|
|||||
|
Frequency
|
Percent
|
Valid Percent
|
Cumulative Percent
|
||
|
Valid
|
price
|
24
|
26.7
|
26.7
|
26.7
|
|
Timely delrviry
|
5
|
5.6
|
5.6
|
32.2
|
|
|
Packaging
|
6
|
6.7
|
6.7
|
38.9
|
|
|
Country of origin
|
1
|
1.1
|
1.1
|
40.0
|
|
|
Durability
|
8
|
8.9
|
8.9
|
48.9
|
|
|
Quality
|
15
|
16.7
|
16.7
|
65.6
|
|
|
Availity
|
6
|
6.7
|
6.7
|
72.2
|
|
|
Ads
|
1
|
1.1
|
1.1
|
73.3
|
|
|
Brand name
|
5
|
5.6
|
5.6
|
78.9
|
|
|
Gypsum
|
12
|
13.3
|
13.3
|
92.2
|
|
|
Fly Ash free
|
6
|
6.7
|
6.7
|
98.9
|
|
|
Thickness
|
1
|
1.1
|
1.1
|
100.0
|
|
|
Total
|
90
|
100.0
|
100.0
|
||
Table: 17
In this stage we can see
that about 27 percent people purchase cement on the basis of price and about 17
% people purchase cement on the basis of quality and 13.3 % on the basis of
gypsum. 6.7% purchased basis of availability and fly-ash free.
|
Criteria_3
|
|||||
|
Frequency
|
Percent
|
Valid Percent
|
Cumulative Percent
|
||
|
Valid
|
price
|
15
|
16.7
|
16.7
|
16.7
|
|
Timely delivery
|
3
|
3.3
|
3.3
|
20.0
|
|
|
packaging
|
9
|
10.0
|
10.0
|
30.0
|
|
|
Country of origin
|
2
|
2.2
|
2.2
|
32.2
|
|
|
Durability
|
8
|
8.9
|
8.9
|
41.1
|
|
|
Quality
|
4
|
4.4
|
4.4
|
45.6
|
|
|
Availability
|
14
|
15.6
|
15.6
|
61.1
|
|
|
Ads
|
5
|
5.6
|
5.6
|
66.7
|
|
|
Brand name
|
8
|
8.9
|
8.9
|
75.6
|
|
|
Others
|
1
|
1.1
|
1.1
|
76.7
|
|
|
Gypsum
|
6
|
6.7
|
6.7
|
83.3
|
|
|
Fly ash free
|
10
|
11.1
|
11.1
|
94.4
|
|
|
Thickness
|
5
|
5.6
|
5.6
|
100.0
|
|
|
Total
|
90
|
100.0
|
100.0
|
||
Table: 18
On this table we can see
that people mostly purchase Cement on the basis of price. Then respondents
purchased cement on the basis of availability.
No comments