Thesis of BBA-05
Chapter-05
Appendix
Brand Preference of
Cement Questionnaire
Dear respondent,
I came from European
University of Bangladesh to conduct a survey about cement brand preference for
using perspective. So your information is very important for me. I request you
please fill up the questionnaire sincerely. All the information you provide to
me is securely maintained and is kept strictly confidential.
Name:
____________________
|
|
|
|
1. Gender
a) Male
b) Female
2. Age of the respondent
|
Age
(Years)
|
18
- 30
|
31
- 40
|
41
- 50
|
Over
50
|
|
1
|
2
|
3
|
4
|
3. What is your
profession? ____________
4. Which range
does your monthly income fall?
a) Less than 20000 c) 51000 - 75000
e) 126000 – 200000
b) 20000-50000 d)
76000 – 125000 f) 200000+
5. Have you
purchased cement ever?
(a)
Yes
(b) No
6. Which brand purchased
mostly: ______________
7. Who suggest you?
(a)
Masons
(c) Family member (g) Real Estate Company
(b)
Engineers
(d)
Retailers
(h) Others
(e)
Relatives
(f) No-one
8. Do you suggest
others?
(a)
Yes
(b) No
9. Which cement brand do you suggest
others ?
(a) ____________ (b) ____________
10. What sources mostly
you heard of cement brand information? (Take three options)
(a) Family members________
(e) Engineer____________
(b) Peers_________________
(f) Mason____________
(c) TV ads________________
(g) Real estate companies_____
(d) Point of
sales___________ (h)
Retailers_______________
11. Please state your
most preferred cement brand: ____________
12. Which of these
countries produces cement brands you prefer above all the rest?
a)
Bangladesh
c) India
b)
Germany
d) Others, pleasespeciify____________
13. What do you think
about standard price range of cement? (Please specify) _____________
14. What criteria you
have to select a brand ? (Take top Five options)
(a)
Price____________
(f) Quality____________ (k) Gypsum_________
(b) Timely
delivery____
(g) Availability________ (l) Fly-Ash
free______
(c) Packeging_________
(h) Ads______________ (m)
Thickness_______
(d) Country of
origin____ (i)
Brand name________
(e)
Durabilty__________
(j) Others____________
15. For the items in the table below, kindly indicate your level
of agreement for each with your most preferred Cement brand in mind.
|
|
Strongly
Disagree
|
Disagree
|
Uncertain
|
Agree
|
Strongly
Agree
|
|
|
1
|
High
price cement quality is good.
|
1
|
2
|
3
|
4
|
5
|
|
2
|
Attractive
packaging is necessary.
|
1
|
2
|
3
|
4
|
5
|
|
3
|
Cement
quality depend on brand name.
|
1
|
2
|
3
|
4
|
5
|
|
4
|
When
buying cement, consider what country it was made in.
|
1
|
2
|
3
|
4
|
5
|
|
5
|
The
benefits of the cement I use are as expected.
|
1
|
2
|
3
|
4
|
5
|
|
6
|
The
total cost that it causes me is reasonable.
|
1
|
2
|
3
|
4
|
5
|
|
7
|
Packaging
plays an important role in purchasing.
|
1
|
2
|
3
|
4
|
5
|
|
8
|
Cement
brand are available in the market.
|
1
|
2
|
3
|
4
|
5
|
|
9
|
Durability
is important for cement.
|
1
|
2
|
3
|
4
|
5
|
|
10
|
Advertising
can change purchase decision.
|
1
|
2
|
3
|
4
|
5
|
16. Give
rank following brand (take top five)
|
Brand
|
Rank
|
Brand
|
Rank
|
Brand
|
Rank
|
|
Crown
|
Aramit
|
Confidence
|
|||
|
Tiger
|
Fresh
|
Emirates
|
|||
|
Shah
|
Akij
|
Metrocem
|
|||
|
Unique
|
Holcim
|
Anwar
|
|||
|
MI
|
Seven Circle
|
S. Alam
|
|||
|
Lafarge Surma
|
Seven Horse
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Olympic
|
|||
|
Mir
|
Bashundara
|
Premier
|
17.
|
|
Strongly
Disatisfy
|
Dissatisfy
|
Uncertain
|
Satisfy
|
Strongly
Satisfy
|
|
|
1
|
Opinion
of your cement brand
|
1
|
2
|
3
|
4
|
5
|
An
analysis of Rank Order
|
Brand
|
Rank
|
Brand
|
Rank
|
Brand
|
Rank
|
|
Crown
|
359
|
Aramit
|
432
|
Confidence
|
437
|
|
Tiger
|
396
|
Fresh
|
328
|
Emirates
|
435
|
|
Shah
|
290
|
Akij
|
387
|
Metrocem
|
421
|
|
Unique
|
440
|
Holcim
|
384
|
Anwar
|
421
|
|
MI
|
441
|
Seven Circle
|
421
|
S. Alam
|
448
|
|
Lafarge Surma
|
394
|
Seven Horse
|
430
|
Olympic
|
445
|
|
Mir
|
435
|
Bashundara
|
376
|
Premier
|
428
|
According to this table
Shah Cement is the number one brand then fresh is second fresh. Shah and Fresh
are closely competitive. Then third position is holding by Crown, here we can
see there is not much difference among those cement brands.
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