Thesis of BBA-05.1

Chapter 5: Recommendations and Conclusion

MACON

5.1 Recommendations

1.Company should target high class and middle class people. Because high and middle class people maximum use of cement.

2. Company should maintain quality of cement. Because quality is the first criteria to purchase cement.

3. Company should available their cement brand in the local market. When people buying cement they considered which brand available in the market.

4. Company should build strong relationship with engineer and masons. Because they are always providing advice for buying cement.

5. For quality cement company should maintain gypsum in cement. When people buying cement they also considered gypsum in the cement.

6. Company should produce durable cement because it is the important for brand preference of cement

7. Company should maintain cement price 350 to 400. Most of the people think that cement price should be 350 to 400 tk.

8. Company should produce Fly-Ash Free Cement because people considered when select a cement brand.

9. Company should give advertisement on television about cement. Because most of the people heard information about cement brand by the Television

10. Company should target 31-40 years people. For the reason this ages people maximum use cement for construction.

11. Company should create various price. So that people can choose their reasonable prices cement.

12. Company should provide adds by billboard, radio, internet and social media.

13. Company should create attractive packaging. So that customer can attract their cement brand.

14. According to rank order table shah cement is number one company. So the company should maintain quality for customer satisfaction.

15. According to rank order process less than first three company. Other companies should take promotional strategies for increase their sales. As like discount, one to one sales etc.

16. Company should produce cement according to our country_’s environment. Because most of the people think that cement must be should adjusted by environment.

17. Some people think foreign cement better from own country’s cement. So company should ensure high quality for those customer.

18. Company should provide ingredients information on packaging of cement. Because sometimes people checks ingredients of cement.

19. Company should segment their customer about customer income, profession. Because according to profession customer purchase decision can be change.

20. Company should importance of male customer. As maximum customers are male so they should know male customer expectation about cement.

21. Company should create different type of cement for high class, middle class and lower class people. So that every classes people can use cement for their needed.

22. Company should update their product information use by technology. So that customer can understand about cement and realize which cement their needed.

23. Company can provide promotional activities. As like if customer purchase fixed amount product then they will get discount.

24. Company should build strong relationship with the retailers, because they suggest people for buying cement.

25. Company should build a brand name, because people considered it when select a brand.

26. Company should produce different types of cement. So that people can chose cement as their own needed.

27. Company should create relationship with Real Estate Company, because they are the big customers of the cement.

28. Company should create word of mouth because it’s play an important role to select a brand.

29. Company should organize different social activities for create good image.

30. Company should produce high quality cement at the reasonable price. So that people can buy easily.

5.2 Conclusion

References

A.     (Thushara & Ranjith,  2013) ‘Importance of Consistent Cement Quality for a Sustainable Construction’ International Journal of Materials, Mechanics and Manufacturing, Vol 1, Issue 4, (pp 393-397)

B.     (V. Raja., Dr. R. Renganathan & Dr. M. Sivasundaram Anushan, 2015) ‘Study on Awareness about Sources and Types of Cement’

C.     (Samuel Nartey, 2012) ‘ An Assessment of Customers’ Perception on Acceptability of Dangote Cement in Tema Metropolis’

D.    (Thushara Priyadarshana & Ranjith Dissanayake , 2013) ‘Importance of Consistent Cement Quality for a Sustainable Construction’ International Journal of Materials, Mechanics and Manufacturing, Vol. 1, Issue. 4, page-01

E.     (Lakshmi Kannan, 2005) ‘Study of Consumer Behaviour in Cement  Decision making’

F.      (Arijit Maity,2014) ‘ An Analysis of Factors Responsible in Making Retailer for Selection of a Cement Brand and Further Expectation from Cement Companies for Competitive Marketing of Cement’ International Journal of Scientific and Research Publications, Volume 4, Issue 9.

G.    (Mohammad Ahmed Reza , 2014) “A study of customer satisfaction towards cement products with references to ambuji cement Ltd”